How To Combat Spam Traffic With Google Analytics Filters? – Semalt Reveals An Answer
It may not be possible for all of us to destroy spam traffic with Google Analytics filters. There are chances that this would happen to everyone as spammers play with plenty of sites on a daily basis. They are dangerous for your businesses and can ruin your reputation on the internet. Another problem is that ghost traffic, and spam do not give you accurate results in terms of website traffic. They always provide you views with high bounce rate, leading you to feel that you are receiving more and more views every day. It is important for us to receive only a few views per day, ensuring their quality. In contrast, the websites that receive plenty of views and less valuable bounce rate may not generate lots of leads. If you are one of them, you must change your strategies and build a trustable online presence. Even when you know that spammers are there, you should not argue with them and create some filters to get rid of them to a great extent.
Luckily, some techniques and methods are available to get rid of spammers with Google Analytics. You can create filters and solve many of your problems on the internet.
A top professional from Semalt Digital Services, Ivan Konovalov, takes a look here at some of the basic things you should keep in mind:
Creating new views
It's good to create whole new views before you adjust settings in your Google Analytics account. You should create new, untouched filters in a large number and break the things into segments. In the beginning, this process will take some time but can help you prepare quality reports. You should navigate to the Admin section of your Google Analytics account and adjust the View Setting. Here you should create different views and different filters and get them joined with each other.
Setting up a comprehensive filter
You can set up a large number of filters based on your requirements. If you have some confusion about how to create filters, we suggest you check Google's tips that are available on the internet, but a few things that need your quick attention include valid hostnames, campaign sources, language settings, and more.
It would not be wrong to say that all of your website traffic has to pass through the hostnames and servers to ensure that the quality is not compromised. The information is available in your Google Analytics. A valid hostname is a legitimate name that is associated with your site and can filter your search engine results based on your settings. If you are tired of the high bounce rate, you can try this option to decrease the bounce rate of your site. But you should always make sure that you don't get trapped by a fake hostname as it can ruin your site.
You must have an idea of where the traffic of your website is coming from. By creating filters, you can know the sources of the traffic as well as get information about the IP addresses.
A large number of spammers and hackers exploit your site and its settings by sending fake traffic. Plus, they overtake your language settings, and filters get disturbed to a great extent. The best way to get rid of them is by monitoring your site's performance every day. You should keep an eye on how many views you have received and how to improve the bounce rate.